HiveMind Marketing

I found HiveMind Marketing through AdForum.com after searching for advertising agencies around San Jose, California.  This agency is particularly interesting to me because of what they focus on and their HQ location: Downtown San Jose.  HiveMind focuses on strengthening the brand name of their customers and increasing the traffic of their customers' websites with the target audience.  They also provide services to increase activity from their customers' target audience and increase sales of their customers. (More on "What they do" can be found here.)

HiveMind holds quite a few digital marketing services from strategic planning to social media. They also include a service to redesign their customers' website to increase productivity.  A few of the companies they have worked with include Motorola, GuavaTech and SATO America. This agency has worked with several others and has their work portfolio here.  HiveMind also has several partners which they claim aid in providing the highest quality in media and technology solutions.  Some of their partners are: C3PR, HubSpot and Red Rocket.

I chose HiveMind as the advertising agency to research because they are located not too far from the San Jose State campus (N. Market Street) and I am currently interested on their main focuses, primarily web design.  Web designing has been a topic I've been interested in for while, since one of my good friends runs her own very small web designing business.  I dabble a little bit in website design with my own blogs on occasion, as well.  I am going to keep up with what HiveMind and its partners are up to by following them on Twitter and Facebook.  HiveMind's website is very aesthetic and easy to navigate, so I'll keep tabs on this agency via their site.

Brands & Labels & Logos, Oh my!

When thinking about brands and labels, the first companies I think of are Pepsi, Verizon, Apple, McDonalds and Listerine.  Each has a very recognizable logo/label, at least to me.
Verizon with its red checkmark, Apple with its apple and bitemark, McDonalds golden arches and Pepsi's red, white and blue circle.
Though Listerine doesn't really have a specific picture for a logo, but it's as easily recognizable. Whenever there's an advertisement for mouthwash, no matter how ridiculous, it is probably for Listerine. Like this one, for example. Strange, but identifiable as the Listerine brand.

The photo below is an example of the Pepsi logo, taken Spring 2013.

 

versus back in 1973

  

Despite slight alterations to its logo over the past forty years, people can very easily recognize the Pepsi brand.  Whether they drink a lot of soda, or none at all.