A couple days after our lecture about Racial Stereotyping in advertisements, I discovered this article from the Milwaukee Courier (Milwaukee, Wisconsin). The entire article discusses how much individually and in total advertisers spend on advertisements focused on the Black community as well as how effective the ads are in recent years.
The following are the names of the companies who spend the most money on advertising with Black media:
Procter & Gamble ($75.32 million)
L’Oreal ($52.34 million)
McDonald’s ($38.24 million)
Unilever ($31.48 million)
U.S. Government ($28.36)
Berkshire/Hathaway ($27.81 million)
Comcast ($27.69) million)
Hershey ($27.01 million)
PepsiCo ($25.07 million)
Walmart ($24.40 million)
Fiat ($23.60 million)
AT&T ($22.49 million)
Verizon Communications ($22.08 million)
Toyota ($21.43 million)
General Motors ($20.81 million)
Sony ($19.88 million)
Johnson & Johnson ($19.59 million)
Ford ($19.11 million)
Allstate ($19.06 million)
National Amusements, Inc. ($18.92 million)
The article specifically talked about how many advertisers clump Black media into a "one-size-fits-all strategy" which simply does not work. The opposite mindset is how the advertisers should go about the Black media, according to the Nielsen study and the National Newspaper Publishers Association.
This is an interesting article because ever since the dawn of advertising there has always been the lingering question of whether or not to spend time and money to focus on a specific socioeconomic group or a specific racial group. Though this article itself focuses on the increasing amount of money that is spent on the African-American demographic within the United States, I went and looked for an article that related a little bit more personally to me: an article relating to the amount of money spent on advertising that focused on the Asian demographic in the U.S. Unfortunately, I was unable to come up with such an article.
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