"The Man Your Man Could Smell Like"

It's hard to believe that it's already been three years since Isaiah Mustafa swooned the ladies with "The Man Your Man Could Smell Like" campaign.

In the television advertisement above, it is obvious how Isaiah is in a bathroom, towel wrapped around his waist and his well-formed muscles out in the open for all to see.  Approximately 10 seconds into the commercial, The setting drastically changes into a boat and a shirt is flung onto Isaiah's shoulders with the towel being ripped off to reveal chic white shorts while he's holding a bottle of Old Spice Body Wash.  Suddenly he is no longer holding the bottle, but in its place is an oyster shell with "two tickets to that thing you love" then the shell drops revealing a handful of diamonds that pour out of Mustafa's palm.  Slowly, the bottle of body wash emerges from his palm. The camera pans out just in time to show Mustafa on white stallion and the iconic line, "I'm on a horse" with the Old Spice jingle.

Now, that was the bare bones observations of that commercial. Pretty extensive, but there was a lot of basic visual detail to see in the 33 second clip.

Above is a print advertisement from Old Spice for the same campaign.  It's essentially a screenshot from their 33 second commercial that was printed for a magazine.  In the print ad, the model/actor Isaiah Mustafa is again shirtless with white cropped pants and a blue striped shirt hanging over his shoulders.  He is also holding a bottle of Old Spice body wash with diamonds pouring from his palm. The background scenery is a beach on a tropical island while Isaiah is riding a white horse.

The above advertisements are targeted clearly targeted toward women to buy for their husbands and boyfriends to make them smell better.  Giving the illusion that their "man" will smell like Isaiah Mustafa, an attractive muscular man. Each is strictly fantastical and not likely to happen, but during this campaign, the sales for Old Spice doubled and then some.

This billboard advertisement is a rebuttal ad for Axe body spray to battle Old Spice's campaign.  This billboard was shown in Canada with a simple can of Axe and a sentence stating "For men who'd rather be with a woman than on a horse."  Underneath the sentence states, "Canada's #1 Men's Deodorant,"
Easily an insulting jab to Old Spice and their famous advertising campaign.  However, unlike the Old Spice ads, this billboard targets men like most of Axe's advertising campaigns.