Kellogg's Breakfast Mates

While doing a little bit of searching for failed products I stumbled upon this little beauty:

Kellogg's Breakfast Mates.  This product was launched in 1998 to help "revolutionize" breakfast "on-the-go."  However, this seemingly good idea didn't last very long on the market (approximately one year from the summer of 1998 to August of 1999).

The product came in single-serve portions of Frosted Flakes, Frosted Mini-Wheats, Fruit Loops or Corn Flakes, with a 4 oz. serving of reduced fat milk in a carton (which did not need to be refrigerated) and a spoon.  Though the product was sold in the refrigerated section of most supermarkets, most consumers found it easier to buy the products separately considering it was a refrigerated product being sold alongside a room-temperature one.  Another consumer annoyance was the taste and the quantity for the purchase price.  The milk (which came in a 4 oz. container) and cereal (1 serving per) cost a total of $1.29, which considering it was 1998, would be considered fairly pricey, especially since each Breakfast Mate grouping was sold separately.  One small box of cereal, milk and a spoon for $1.29,  by today's standards can still be considered pricey (even though the idea could be considered good if it was sold now for a college-aged audience).  Even with the failure of this product, I find it fairly ironic that sales nowadays for single-serve cereal bowls have done fairly well (possibly due to the removal of the 4 oz. milk box?)

Breakfast Mates commercial from 1998.